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image of the journalist in popular culture is a
gold mine of research possibilities. The Image of the Journalist
in Popular Culture (IJPC), a project of the Norman Lear Center in
the Annenberg School for Communication at the University of Southern
California, was created in 2000 to investigate and analyze, through
research and publication, the conflicting images of the journalist
in film, television, radio, fiction (novels, short stories, plays
poems), cartoons, comic strips, comic books, commercials and other
forms of popular culture to demonstrate their impact on the public’s
perception of journalists (www.ijpc.org).
In a short three years, the IJPC Web site has
become the definitive worldwide source for anyone interested in
the subject. This is a long-neglected field of research, rich with
untapped material. To help those who want to work in this field,
the IJPC has created three major resources:
The IJPC Database
The IJPC Web Site
IJPC Collection
of Research Materials
Anyone interested in this growing research field can become an
IJPC Associate and receive complete access to the IJPC Database
and all IJPC research materials. Contact the IJPC Web site (www.ijpc.org)
or saltzman@usc.edu for more information.
Joe Saltzman
Joe Saltzman, an award-winning broadcast journalist, is professor
of journalism at the University of Southern California Annenberg
School for Communication and Director of the Image of the Journalist
in Popular Culture (IJPC), a project of the Norman Lear Center (www.ijpc.org).
He is the author of Frank Capra and the Image of the Journalist
in American Film.
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