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The image of the journalist in popular culture is a gold mine of research possibilities. The Image of the Journalist in Popular Culture (IJPC), a project of the Norman Lear Center in the Annenberg School for Communication at the University of Southern California, was created in 2000 to investigate and analyze, through research and publication, the conflicting images of the journalist in film, television, radio, fiction (novels, short stories, plays poems), cartoons, comic strips, comic books, commercials and other forms of popular culture to demonstrate their impact on the public’s perception of journalists (www.ijpc.org).

In a short three years, the IJPC Web site has become the definitive worldwide source for anyone interested in the subject. This is a long-neglected field of research, rich with untapped material. To help those who want to work in this field, the IJPC has created three major resources:

The IJPC Database

The IJPC Web Site

IJPC Collection of Research Materials

Anyone interested in this growing research field can become an IJPC Associate and receive complete access to the IJPC Database and all IJPC research materials. Contact the IJPC Web site (www.ijpc.org) or saltzman@usc.edu for more information.

Joe Saltzman
Joe Saltzman, an award-winning broadcast journalist, is professor of journalism at the University of Southern California Annenberg School for Communication and Director of the Image of the Journalist in Popular Culture (IJPC), a project of the Norman Lear Center (www.ijpc.org). He is the author of Frank Capra and the Image of the Journalist in American Film.