Call For Abstracts and Papers


Orlando, Florida, USA,
8-10 March 2018

Theory and Research that Drives Forward Management, Strategy, and Business Acumen in Public Relations

Public relations professionals, educators, and graduate students are invited to submit competitive abstracts for paper presentations at the premier public relations research conference, the Twenty-First International Public Relations Research Conference, to be held March 8-10, 2018, in Orlando, Florida. This year’s theme focuses on “Theory and Research that Drives Forward Management, Strategy, and Business Acumen in Public Relations.”

This conference is distinctly different from other conferences in that initial paper acceptance is based on a one-page abstract submitted for competitive consideration. All abstracts are peer reviewed. Abstracts can include either completed research or research in-progress. All abstracts must be submitted by e-mail as two-page attachments with author names and affiliations and submission categories (completed research/research in progress; student/general) specified on the first page and a blind copy of the one-page abstract on the second page; author contact information must be included in the e-mail. Abstracts should be submitted as Microsoft Word files. Deadline for abstract submission is November 6, 2017. Because this conference attempts to integrate academic with professional research projects and professionals attend, all papers and presentations should include a practical orientation or address how its subject will affect the practice of public relations.

Given the increasingly large number of papers submitted for consideration each year and the huge workload involved in reading and judging many abstracts, it has become necessary for the organizing committee to restrict authors to no more than two abstract submissions. This restriction includes sole-authored and multiple-authored papers. There are two categories for submission—one for completed research and one for research in-progress. Please indicate the category you are submitting in on each abstract. Programming preference will be given to completed research or pedagogical papers.

Upon abstract acceptance, authors of research papers will be invited to compete for top paper awards by submitting full papers of no more than 20 double-spaced pages (inclusive of tables and references) by January 15, 2018. The conference’s competitive papers awards total is $10,000. Accepted papers may be submitted for award consideration in one of several competitions.

For more information on the paper award competition areas and criteria, please visit: Also, for the latest updates on conference schedule and review, please visit and “Like” us on Facebook via: You can also follow us on Twitter and Instagram @IPRRC.


Completed papers for accepted abstracts (for completed research, and draft papers for research in-progress) must be submitted before the conference and may be submitted for inclusion in a non-copyrighted conference proceeding available through the IPRRC and the Institute for Public Relations websites after the conference. All award-winning papers must be submitted for the proceedings. For previous years’ Proceedings, please visit:

Please submit abstracts and full papers to Bora Yook, Conference Coordinator, School of Communication, University of Miami, e-mail:


Acceptance of an abstract requires that one or all authors will register, present and will participate in the conference. Presenters should refrain from laptop use and read the further guidelines for presentation found on the IPRRC website.


November 6, 2017: Abstract Submission Due

December 18, 2017: Acceptance Notification (sent via e-mail)

January 15, 2018: Paper Competition Submission Due (accepted, full/completed papers only)

February 19, 2018: All Copies of Presentation Handouts or Papers Due

March 8 to 10, 2017: Conference Presentation dates (Presentations start from 8 a.m.)

April 30, 2018: Proceedings Manuscripts Due