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Corporate social responsibility (CSR) is emerging as a central issue for business and the academy, and public relations is taking an active role in aligning stakeholder and community concerns with the changing relationships between business, government, and society. Public relations practitioners are often those responsible for carrying out CSR initiatives within organizations. The purpose of this preconference is to discuss the key issues for public relations and organizational communication that arise from the CSR phenomena in order to further the research agenda in this area. The panel of academics from the Americas, Europe, and Asia-Pacific will highlight the key issues arising from organizations, government, and stakeholders communicating about CSR. The topics to be discussed include CSR from organisational, government, and societal perspectives, as well as CSR rhetoric and impacts for reputation. The panellists will seek to highlight the research opportunities that arise from the way that CSR has put the role of stakeholders, two-way communication and engagement - traditionally central tenets of public relations - onto public, management, and government agendas and reframed "organisational success." Two leading scholars in public relations, organizational communication, and CSR -Bob Heath from the University of Houston and Juliet Roper from the University of Waikato - will respond to the panellists and coordinate discussion seeking to further academic study of the CSR phenomenon. The session will be held on Thursday 21 May between 1.30 and 4.30pm. Registrations can be made for Preconference 12 at a cost of $25 per person. |
