The International Communication Association (ICA) is conducting a competition to recognize design work related to corporate identity. Corporate identity includes the design of lettermarks, symbols, icons, logotypes, and combination marks that identify any organization, whether educational, charitable, government, or profit-making. Each submitted design includes the complete mark only, not the various applications.
Competition
The judges will select the top portfolios for recognition through ICA communications, such as newsletter, exhibit, and/or conference venues. Because ICA will then engage one of the winners to do an update of the old ICA lettermark, each entrant in the competition must indicate a willingness to work with ICA on its redesign project, with a target completion date at the end of the current calendar year.
Future Work
ICA is seeking to bring its identity mark up to current aesthetics and technical standards, while maintaining continuity with the existing design. The updated or evolved mark will clearly relate to the current one, be up-to-date and dynamic, fit the scholarly association, and reflect its international reach.
The redesigned mark will have applications in print, web, and display media, including stationery, ads, posters, banners, signage, and the like, in a range of size, color, and other options. ICA will provide technical specs to the selected designer, but is not seeking new design work at this time from anyone entering the competition.
SUBMISSIONS
To enter the competition, please submit a text-only e-mail message (no attachments) with the following subject line: ICA Identity Mark Portfolio Competition. In the text, please provide a link to your portfolio for review, along with a statement of your willingness, if selected, to work with ICA on its design update project within the specified time frame. In keeping with the intent of ICA's mission and the association's desire to redesign its logo, please provide a statement that outlines your proposed design concept and how you envision your design to meet the objectives stated above. Additionally, brief sketches of your vision would also be welcome, but not required.
The link you provide must be to your own online site containing the three to five examples of your previous work you would like the judges to review, with the name of the client, the date completed, and the uses for the design. If your site contains more than five samples, please provide separate links to 3-5 for the judges to consider.
Finally, please certify that the samples are your own original work and, if you worked with a design partnership or team, provide the name(s) of the collaborator(s), along with current e-mail address(es), and cc each one for confirmation. Submissions should be sent to ICA executive director mhaley@icahdq.org.
Deadline
The deadline for submissions is September 15, 2009, at noon GMT. The chair will notify entrants of the judges' decisions by October 31, 2009.
