Some time ago, ICA began hearing criticism about our logo: It was looking dated; it didn't reflect who we were or what we were trying to accomplish as an organization. We took this feedback very seriously. In the summer of 2009, then-ICA President Barbie Zelizer appointed a task force to "explore updating and contemporizing the ICA logo by collectively addressing the design of a logo that will better reflect our mission than the one we have at present. [The task force] will function in an advisory capacity to ICA's Executive Board, judging the portfolios of each submitting designer and his/her initial conceptualization of an ICA logo design."
This was a daunting task: The association has used its current logo extensively in marketing and brand identification, and the task force had to modernize the current logo without sacrificing ICA's established market identity. The task force, chaired by Bob Avery, issued a call for designers to submit portfolios. After evaluating the submissions, the task force narrowed the field to two designers who then submitted logo concepts to the executive committee.
The task force and executive committee presented the designer and a prospective logo design to the ICA Board of Directors at the midyear board meeting in January. The board made numerous comments and suggestions, which the designer incorporated into the design to produce a final logo that was presented and officially adopted at the Board's annual meeting in Singapore:
The board and the executive committee express their appreciation to the task force members: Bob Avery, Akhilesh Saurikhia, Rocci Luppicini, Jane Petrillo, Kok Cheow Yeoh, and Luc Pauwels. As well, they thank the designers who submitted portfolios for consideration. The ICA staff will work with our publishers and rework our publicity materials to transition to the new logo over the coming months.
