Public Relations is concerned with the theory and practice of communication
between organizations and specified publics.



Members are concerned with developing a greater understanding of the
theoretic basis for effective communication through both laboratory
and practice of communication between organizations and specified publics.
Members have research interests in such issues as target group analysis,
internal/external communication integration, systems analysis and channel
effectiveness. At the same time the Division is concerned with the application
of theoretic advances for the solution of pragmatic public relations
problems.



Members share communication techniques developed to accomplish specific
Public Relations goals of consultant clients, or corporate employers.
The Division goals include the development of a consulting network,
a long range research program and investigation into the issues of public
relations education accreditation and curriculum development.