Print Page | Sign In | Register
ICA Newsletter
Blog Home All Blogs
Search all posts for:   

 

View all (303) posts »
 

Member News

Posted By Administration, Friday, August 31, 2018

NEW BOOK ANNOUNCEMENT


New Book Announcement, Coming Home Your Way: Understanding University Student Intercultural Reentry by Rick Malleus and Marina Micari published July 2018 by Routledge.


Link: https://www.routledge.com/Coming-Home-Your-Way-Understanding-University-Student-Intercultural-Reentry/Malleus-Micari/p/book/9781138081765


-----


NEW BOOK ANNOUNCEMENT


Book Announcement: Intercultural Public Relations: Theories for Managing Relationships and Conflicts with Strategic Publics


Routledge


Colleagues, I’m happy to announce the publication of Intercultural Public Relations: Theories for Managing Relationships and Conflicts with Strategic Publics, authored by Lan Ni, Qi Wang, and Bey-Ling Sha. The book develops a coherent theoretical framework to unify the theories of public relations and intercultural communication, and within the framework, examines empirical studies of intercultural interactions.


This book follows an intercultural approach, which considers how individuals and entities with dissimilar cultural identities interact and negotiate to solve problems and reach mutually satisfying outcomes. This work provides a theory-driven, empirically supported framework to inform and guide the research and practices of intercultural public relations. Furthermore, it provides numerous levels of analysis and incorporates the use and challenges of social media.


The book examines theories and issues in three integrated processes:


- Identification of publics


- Relationship management


- Conflict resolution


These areas represent the most critical functions that public relations contributes to organizational effectiveness: scanning the environment, identifying strategic publics, and building long-term, quality relationships with these publics to reduce costs, gain support, and empower the publics themselves. In doing so, the book adopts simultaneously public-centered and organization-centered perspectives. This unique work will serve as an essential reference for students, practitioners, and scholars in today’s global public relations environment.


Chapter 1. Introduction


Part I: Theoretical Foundations


Chapter 2: Foundational Theories in Public Relations Management


Chapter 3: History and Foundational Theories in Intercultural Communication


Chapter 4: Conflict Management and Negotiation


Part II: Intercultural Public Relations at Various Levels


Chapter 5: Interpersonal Level: Competencies and Practices


Chapter 6: Intra-organizational Level: Identifying and Communicating with Publics


Chapter 7: Intra-organizational Level: Relationship Management


Chapter 8: Intra-Organizational Level: Conflict Management and Negotiation


Chapter 9: Organizational Level: Organizational Identities


Chapter 10: Social Media


Chapter 11: Conclusions


For more details and to order, check:  

https://www.routledge.com/Intercultural-Public-Relations-Theories-for-Managing-Relationships-and/Ni-Wang-Sha/p/book/9781138189225


20% Discount Available - enter the code FLR40 when ordered online  


Tags:  September 2018 

Share |
Permalink | Comments (0)
 

ICA welcomes your comments and questions. Please feel free to contact the ICA staff at anytime.

Contact

International Communication Association
1500 21st Street, NW
Washington, DC 20036 USA

Phone: (202) 955-1444

Connect With Us