NEW BOOK ANNOUNCEMENT
New Book Announcement, Coming Home Your Way: Understanding University Student Intercultural Reentry by Rick Malleus and Marina Micari published July 2018 by Routledge.
NEW BOOK ANNOUNCEMENT
Book Announcement: Intercultural Public Relations: Theories for Managing Relationships and Conflicts with Strategic Publics
Colleagues, I’m happy to announce the publication of Intercultural Public Relations: Theories for Managing Relationships and Conflicts with Strategic Publics, authored by Lan Ni, Qi Wang, and Bey-Ling Sha. The book develops a coherent theoretical framework to unify the theories of public relations and intercultural communication, and within the framework, examines empirical studies of intercultural interactions.
This book follows an intercultural approach, which considers how individuals and entities with dissimilar cultural identities interact and negotiate to solve problems and reach mutually satisfying outcomes. This work provides a theory-driven, empirically supported framework to inform and guide the research and practices of intercultural public relations. Furthermore, it provides numerous levels of analysis and incorporates the use and challenges of social media.
The book examines theories and issues in three integrated processes:
- Identification of publics
- Relationship management
- Conflict resolution
These areas represent the most critical functions that public relations contributes to organizational effectiveness: scanning the environment, identifying strategic publics, and building long-term, quality relationships with these publics to reduce costs, gain support, and empower the publics themselves. In doing so, the book adopts simultaneously public-centered and organization-centered perspectives. This unique work will serve as an essential reference for students, practitioners, and scholars in today’s global public relations environment.
Chapter 1. Introduction
Part I: Theoretical Foundations
Chapter 2: Foundational Theories in Public Relations Management
Chapter 3: History and Foundational Theories in Intercultural Communication
Chapter 4: Conflict Management and Negotiation
Part II: Intercultural Public Relations at Various Levels
Chapter 5: Interpersonal Level: Competencies and Practices
Chapter 6: Intra-organizational Level: Identifying and Communicating with Publics
Chapter 7: Intra-organizational Level: Relationship Management
Chapter 8: Intra-Organizational Level: Conflict Management and Negotiation
Chapter 9: Organizational Level: Organizational Identities
Chapter 10: Social Media
Chapter 11: Conclusions
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