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Posted By Administration, Friday, August 31, 2018


New Book Announcement, Coming Home Your Way: Understanding University Student Intercultural Reentry by Rick Malleus and Marina Micari published July 2018 by Routledge.




Book Announcement: Intercultural Public Relations: Theories for Managing Relationships and Conflicts with Strategic Publics


Colleagues, I’m happy to announce the publication of Intercultural Public Relations: Theories for Managing Relationships and Conflicts with Strategic Publics, authored by Lan Ni, Qi Wang, and Bey-Ling Sha. The book develops a coherent theoretical framework to unify the theories of public relations and intercultural communication, and within the framework, examines empirical studies of intercultural interactions.

This book follows an intercultural approach, which considers how individuals and entities with dissimilar cultural identities interact and negotiate to solve problems and reach mutually satisfying outcomes. This work provides a theory-driven, empirically supported framework to inform and guide the research and practices of intercultural public relations. Furthermore, it provides numerous levels of analysis and incorporates the use and challenges of social media.

The book examines theories and issues in three integrated processes:

- Identification of publics

- Relationship management

- Conflict resolution

These areas represent the most critical functions that public relations contributes to organizational effectiveness: scanning the environment, identifying strategic publics, and building long-term, quality relationships with these publics to reduce costs, gain support, and empower the publics themselves. In doing so, the book adopts simultaneously public-centered and organization-centered perspectives. This unique work will serve as an essential reference for students, practitioners, and scholars in today’s global public relations environment.

Chapter 1. Introduction

Part I: Theoretical Foundations

Chapter 2: Foundational Theories in Public Relations Management

Chapter 3: History and Foundational Theories in Intercultural Communication

Chapter 4: Conflict Management and Negotiation

Part II: Intercultural Public Relations at Various Levels

Chapter 5: Interpersonal Level: Competencies and Practices

Chapter 6: Intra-organizational Level: Identifying and Communicating with Publics

Chapter 7: Intra-organizational Level: Relationship Management

Chapter 8: Intra-Organizational Level: Conflict Management and Negotiation

Chapter 9: Organizational Level: Organizational Identities

Chapter 10: Social Media

Chapter 11: Conclusions

For more details and to order, check:

20% Discount Available - enter the code FLR40 when ordered online  

Tags:  September 2018 

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