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Embracing the Network Paradigm: New Directions in Strategic Communication Research
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When: Thursday, May 24, 2018
9:00 AM
Where: Hilton Prague
Czech Republic
Contact: Aimei Yang

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Scholars are increasingly applying a network perspective to examine a range of phenomena. A network perspective reasons that relationships are the basic building blocks of societies and it helps us to answer questions about the connections among individuals, groups, organizations, as well as nonhuman actors. Public relations scholarship has witnessed considerable growth in the number of network-based studies over the past decade. We believe that the network perspective can offer a sophisticated theoretical explanation of how complex relationships affect many aspects of public relations practice.
For an ICA preconference and special issue in Public Relations Review, we invite quantitative, qualitative, or mixed-method studies that use the range of network analytic techniques (i.e. whole and ego network approaches). Studies may include, but are not limited to, data from hyperlinks, semantic texts, social media, “big” data, secondary sources, and offline interaction patterns among individuals, groups, and/or organizations. 


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