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Audience Analytics
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When: Thursday, May 24, 2018
12:00 PM
Where: Hilton Prague
Czech Republic
Contact: Mario Haim

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Online communication and audience analytics go hand in hand these days. Analytical software packages such as Chartbeat and offer live observational data about website visitors, their preferences, and their usage behaviors. In light of this flood of information, one might expect audience analytics to influence communicators. This preconference aims to unite researchers from multiple countries to report and discuss potential influences and outcomes at the intersection of online communication and audience analytics. 


International Communication Association
1500 21st Street, NW
Washington, DC 20036 USA

Phone: (202) 955-1444

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