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Bradley Greenberg (1934-2018)
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Bradley Greenberg (1934-2018)

ICA Past President and Fellow, Bradley Greenberg, passed away on 26 July 2018.

Dr. Greenberg was University Distinguished Professor Emeritus at Michigan State U, where his research centered on the social content and effects of contemporary mass media, and a pioneer in researching media portrayals of minorities. He authored more than 200 academic papers and chapters, 10 books, and co-founded the journal Media and Communication.

Greenberg was elected as an ICA Fellow in 1983, and later served as ICA President in 1994. His many accolades include two prestigious ICA awards, the Aubrey Fisher Mentorship Award (1998) and the Steven H. Chaffee Career Productivity Award (2003).

Greenberg was integral in ICA’s modernization, and served on an executive committee that laid the groundwork for ICA to move its headquarters.

“Brad was an important and influential ICA President,” said Peter Monge, former ICA President. "Among his many contributions to the association he organized a strategic long-range planning retreat twenty years ago to move our home offices from Austin,Texas to Washington, DC. Brad was a thoughtful and highly productive scholar whose work was widely cited and helped to shape our understanding of our rapidly changing mass media. His work as both a scholar and ICA executive had a significant impact on a generation of communication scholars.”

Tributes and memories can be shared on the Facebook page, Remembering Brad Greenberg.

In lieu of flowers, the Greenberg family wishes donations be made to MSU College of Communication Arts and Sciences Empower Extraordinary Campaign.


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